When you’re new to the business, it can be easy to compare yourself to others and wonder why they seem to be so successful, when you’re just getting crickets.
If this is you, remember that your clients are your teachers. By using your coaching skills in daily life, and by working with practice clients, you will start to get a deeper understanding of the people you want to work with, and what sorts of common problems they have that you can help with.
At the same time, you can do three things online to fast-track your understanding.
1. Develop posts and content built around your why (be specific)
2. Start listening to what people say (live and online conversations) and reflect on the trends, and which topics and people light you up.
3. Explore niche content marketing, by assessing what is in the news, what is a hot topic right now, and which posts irritate or inspire you. Then, start developing content around specific topics that are relevant and meaningful to you and your potential audience and start getting a sense of their reactions.
Live conversations take the least amount of time, whereas online research is more time-consuming and takes longer to engage your niche. Reflect on your skills and strengths to help you decide which way to go.
Welcome to the evolution of your niche! If you need help to understand, define and connect with your niche, book a good fit call to see if I can help you. My books are closed to personal clients until July, but I have space in my June Passion to Profit program if you need help to build the foundations of your business.
Balogh, A. Polyvagal Theory: A Simplified Explanation. Swan Counselling website accessed 28.2.22. https://www.swancounselling.com.au/polyvagal-theory-a-simplified-explanation/
Cuncic, A. October 2021. What is 4-7-8 breathing? Very Well Mind website accessed 28.2.22 https://www.verywellmind.com/what-is-4-7-8-breathing-5204438
Shatto, R. May 2019. Here’s Why Shared Values Are so Important in Couples, Experts Say. Elite Daily website accessed 28.2.22. https://www.elitedaily.com/p/why-are-shared-values-important-in-relationships-experts-weigh-in-on-this-common-thought-17917975
Passion to Profit Program: Wellness Coaching Australia Website https://www.wellnesscoachingaustralia.com.au/business-resources/passion-to-profit/