When you start a new profession, one of the most important parts of marketing is developing professional credibility and a good reputation. Today I’d like to share a golden opportunity for you as a professional health and wellness coach, to do just that in June 2022.
Starting out in your health and wellness coaching business is exciting and challenging. And initially, you need to put in a lot of work to become seen, known, liked and trusted.
Further to that, you want to be more than just known – you want to be seen as a reputable professional who is properly qualified and who is confident in what they’re doing.
How do you do that?
Well, there are many ways, and I want to talk about one specific golden opportunity for you to boost your professional credibility if you are a health and wellness coach in Australia or New Zealand.
This opportunity is the HCANZA conference, being held on the Gold Coast on 2 – 3 June 2022. The conference is called Health and Wellness Coaching Conference – Breaking Through – Health and Wellness Coaching in a Post-Pandemic World.
Before we unpack this, I’d like to say that any professional conference attendance gives you similar opportunities, but this particular conference gives you a one-time-only opportunity to be seen, heard and recognised as a professional.
There are several reasons why this is such an important event and such a significant opportunity for you as an individual health and wellness coach.
Not the least, is the fact that the world we know, our workforce, what’s important to us, the awareness of health and the willingness to change have been irrevocably changed by the pandemic.
Now more than ever, coaching is a viable career option, and it’s a golden opportunity to put Health and Wellness Coaching on the map as an important part of navigating health and well-being into the future.
(1) Showcasing Health and Wellness Coaching as a Reputable Industry
This inaugural conference provides the opportunity for our industry association and its members to showcase the skills, and the breadth in depth of knowledge and experience that health and wellness coaches have and share those with the world.
We have global experts Zooming in or attending live to speak at this event. Some of them are founders of the industry and have played a significant role in building our profession from the ground up over the past 20-odd years.
With global key opinion leaders together in the room, it gives a huge weight of credibility and reputation that we can promote and advertise to medical professionals, allied health professionals and the general public to promote ourselves as an evidence-based, high-calibre profession.
This alone puts health and wellness coaching squarely on the map.
(2) Showing the Value of Health and Wellness Coaching, and Where it Fits
This conference is our chance to explain our scope of practice and highlight how we complement other health professionals so that their clients and patients can achieve better health outcomes more easily and in a shorter time.
We show our value with case studies, storytelling and real-life examples of business and client success.
We’ll share how coaches and coaching organisations have changed lives by working in a complementary way with other health professionals, giving everyone who attends a clear understanding of exactly how and where coaching adds value to existing health professionals and treatment frameworks, and in independent businesses.
Remember, this is the first time in Australia and New Zealand that such a conference has been held, and it’s our opportunity to share these facts and success stories for huge media coverage and collective recognition.
(3) Clearly Explaining How We Work
Have you ever had trouble describing what you do and how you work?
The stories, case studies and expert presentations at this conference will equip you, the attendee, with clear insights and anecdotes to share with prospective clients, partners and advocates in your own practice when you get home to explain clearly how you work with people and what sorts of results and outcomes are possible.
You will learn how to describe your profession and skill set in a more succinct way.
You will develop a confident spiel about the important conditions for change such as self-awareness as an essential first step, and how health and Wallace coaching empowers self-responsibility, which saves the health system and the individual billions of dollars each year.
(4) Improve Networking Skills and Confidence
Another great reason to attend this conference is that it gives you skills, experience and confidence in networking.
Networking with other health professionals is pretty much an essential part of fast-tracking your marketing and gaining success in your business.
By attending this conference, you will get to polish up your skills of breaking the ice, having friendly conversations, making your contacts, and starting conversations that lead somewhere, with like-minded people.
How will you feel, having brushed up your networking skills in a safe environment with trusted colleagues?
How much easier will the next conference or networking event be?
What impact will that have on your business or coaching practice?
(5) Build Important, Business Building Alliances
I’ve just touched on the skills of networking, but have you considered what they might lead to?
If you think about it, conferences are networking events that offer business-building opportunities.
The #1 challenge coaches tell me they have is running their business in isolation, feeling alone, with nobody to bounce ideas off.
Attending this conference in person gives you a more personal connection with other coaches that you’ve only ever met online. That live meeting will cement your relationships and help them grow.
Through those conversations, you might even find some opportunities and leads to help you in your business.
Think of how you’re going to feel after walking out of a conference with a handful of really great contacts that you can stay in touch with and possibly even collaborate with or get help from to grow your practice.
Or finding someone who is doing complementary work and you find an opportunity to help each other?
Or simply being inspired by one of the speakers and discovering strategies that you can apply right away to your own business?
One way or another, you have the chance to learn some important skills and develop strong support networks and alliances.
(6) Increased Confidence, Belief and Action-taking
How are you feeling so far, having thought about all these benefits?
I bet you are feeling pretty pumped up. And that leads me to my next point – this conference is essential to your business development, your confidence, and your personal and professional growth.
You might hear that and think, “Well that’s a pretty big claim to make”.
Yes, it is – but it’s 100% true.
Think back to the last time you attended a conference or event – how did you feel?
If you have ever been to any sort of sizeable event, you probably remember the huge buzz, sense of enthusiasm, inspiration, energy, confidence, optimism and hope that you felt.
You probably left that session on a high, with so much belief and a readiness to take action based on what you learned or discovered.
There is a saying that we are the average of the five people closest to us. In a professional context, it’s important that you are rubbing shoulders with people who have more experience, more knowledge, and a greater sense of conviction about what is possible with your modality so that you can continue to hope, believe, and create success that you wish for in your profession.
Listening to professional coaches speaking gives you a sense of what’s possible for you. It makes your discipline in your profession relatable and within your reach. And it gives you the opportunity for some personal growth and to identify what you need to focus on in order to keep moving forward and growing as a coach and as a person.
Remember that we are in the relationship-building industry, and your ability to be self-confident is critical to your success. You can learn how other people have built their own self-confidence and their skill as a coach so that you create a roadmap to get there yourself.
That leads me to my last point on why attending this conference is so important.
(7) The Ripple Effect
The final benefit of this conference that I want to talk about is the ripple effect.
For this inaugural conference to really help to put our profession on the map, we need to sell all the tickets and speak to everyone we know about it.
If it’s down to the HCANZA board and a few members to do this, we’re not going to get very much media coverage or excitement or visibility.
But if the conference is a sell-out and we’re all sharing the word and the success stories, it is a totally different ball game.
It shows that there is a strong collective of coaches who are qualified and who uphold a standard of practice, and who stand together as a united voice to speak about the benefits and opportunities that health and wellness coaching provides.
And at a larger scale, the success of our industry depends on the commitment of every person who is certified and working in the capacity of a health and wellness coach, to find their voice and speak up about the profession, this event, and everyone that follows.
It’s not something that a few people can do on their own. For this to work we need to have everybody putting their hand up turning up and being part of something that is bigger than the individual, and which has the potential to create a significant impact on our health systems, longevity and quality of life.
Yes, the number of people attending the conference and telling everyone about it, is important for our profession.
But it’s also important at the other end of the conference long after it’s finished. Because you’re going to walk away feeling inspired and enthusiastic and excited, and you’re going to have a head full of new knowledge, ideas and cutting-edge information.
And what’s going to happen to that information?
You’re going to be excited to share it with everybody you know.
You’re going to be equipped with information and words that will help you to network with other health professionals, reach potential clients, find collaborative partners, and find cross-referral opportunities.
The more people that attend and promote this conference at the same time, the bigger the visibility and impact we can have.
This really is a critical time and event in the development of our industry.
Today, I got pretty rant about boosting your professional credibility, and more specifically, using the inaugural Health and Wellness Coaching Conference – Breaking Through – Health and Wellness Coaching in a Post-Pandemic World – as a vehicle to really showcase our profession.
I outlined just seven of the many benefits of attending.
In summary there are so many opportunities for personal and professional growth at this conference. So much rich content, information and relationships to be found in this conference. All you need to do is attend.
Understanding who you are and what you need will allow your business to thrive! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.
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