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E#143 Just Be Yourself and Be Authentic in Marketing with Natasha Berta

This episode is about just being yourself and being authentic in marketing with Natasha Berta

MW: Hi Natasha. So great to see you and thanks for being here on the podcast today.

NB: Hello, it’s lovely to be here, we’re so smiley. If you’re listening on the podcast, you’re not going to see our gigantic smiles of happiness to see each other but if you’re watching the YouTube version of this clip then you might.

MW: Now, I just love chatting to you and I think a lot of people listening to this would have heard our last session. But can you just introduce yourself just in case there’s a new listener that doesn’t know how awesome you are.

In this episode, I’ll talk about 
* Marketing
* How people think and handle their marketing

NB: Oh yes. I have a little tiny marketing agency called Connected Marketing which I’ve just branched into having a team in the last couple of years and it finally just felt weird to not just be called Natasha Berta anymore because I was saying I was doing things but actually just was helping so that’s exciting. And I would say that I mostly focus on our online presence. And so by that, I mean your website or your social media or however it is that you connect with your audience and also growing your audience and I love doing that with Facebook ads. Jess helps with things that people don’t want to do like turning their blog in 250 million social media posts and spreading them all around the universe.

And what else do I mean? I love email marketing. I love all the tech of marketing I would say, mmm, that’s the bit you all hate. That’s why I’ll get you guys and your team to do my stuff.

MW: Yes, I hate all that stuff.

NB: A lot of people do not like it and no wonder because it’s like minutiae and you just want to get on and do your work, like your zone of Genius stuff.

MW: Right. And I guess anyone listening to this podcast is going to be like me and think I’ve got to create posts and what a drag. So I make sure I put your details in the show notes.
And so, we are going to get a bit ranty today, right?
NB: Probably we’re going to talk about that old, imposter syndrome, that all that old judging yourself, comparing yourself to other people and say “well, why do you think you have to be like everybody else out there?”
What’s your first thought when you hear that, if you don’t have a strategy, you’re going to be like a little boat in a big sea just getting tossed around. You know, like the times that I get that, I imposter syndrome, like “what should do – this or that is” when I don’t have a proper plan and then I’m very vulnerable to, you know, marketing of people trying to sell me things or I’m taking advice from multiple people and just getting really confused and I would say it’s so important.
It doesn’t mean you have to do what I say or you have to do what Mel says, or you have to do what any big-name person says. It’s just that you should choose one and just give it a red-hot go for, probably at least three months, maybe 12 and that when I have a strategy, I feel so impenetrable.

I see people’s marketing and I’m like, it’s like an Iron Man suit or something. Like I just, it just washes off me and I don’t feel any compulsion to leap at it. I might look at what they’re saying and be interested but it’s so easy for me to resist because this my plan is to create a bunch of small courses and to leverage my business through selling courses on a one-to-many level. So I’m trying a different kind of leverage. I’ve tried a few different things and this is my year of making little courses and selling them one-to-many.
So because I know that that’s my strategic move for this year, there have been a couple of funny things. Like I saw the Big Shiny tender for the $5,000 website or $15,000 pitch to someone and I start with her for a few days and I just thought, actually no – I’m doing this course thing, if I start bridging out and getting distracted I’ll go off course.
And then my, my strategic plan hasn’t gone as well because I diluted my attention. So, I feel really excited that this year, I’ve got a fantastic strategy that I’m in love with, I’m fully committed to, and yeah, I’m undiluted.

MW: Funnily enough, that’s my strategy for this year.
NB: I think it depends on what stage of business you’re at. So, I think it’s helpful to build up one-on-one clients first.
MW: Absolutely with one-on-one first.

NB: And then once you’re fully booked this, an obvious next step is to scale and grow.
MW: And I think the other thing too, is that it’s easy to get wrapped up in somebody else’s success. But you also have to look at your own things. Like I see so many people go “I need to have a Facebook group and I need to be in there every day and I need to learn how to do that.” But if you hate Facebook, you’re going to hate showing up for work every day and it’s like, why do you have to be like everyone else? Why can’t you just do it your way? Like for me I’ve figured out what I like to do is podcast and turn that into a Blog and have your team, put it out there on social media as snippets on Facebook, LinkedIn and Instagram. So that’s what I do. And I lead people to an information session or a free call.
I’ve stopped doing my email newsletter list which some people might say, oh, that’s terrible, but I’m doing it my way and I’m going to roll with it for the next 12 months and see what happens.
NB: I’ve just posted about this last week on social media as well, especially for people who either have another job and then their coaching or consulting little baby business is sort of a side thing or if you’re a mother and any kind of business of your side thing, you can’t follow certain people on social media because they don’t have kids or they don’t have a side hustle, they have 40 to 60 hours a week to dedicate to their business baby and you simply cannot achieve. What they can achieve in half the time with this psycho-emotional pressure of this other thing like for parenting.
It’s very intense having other people in your life and if you have another business then you’ve got or, you know, or a job, you’ve got all those people take your energy as well. So it’s just noticing what’s your energy resource of time or money and making smart choices with that and just turning some people off like you just have to choose not to follow certain people.
Now, when I think certain people, I just scroll past. I’m like, I like you. I love you. I dig what you’re doing but you cannot serve me right now. It’s going to mess me up if I try and take your advice.
MW: So that’s a really important point that you’ve kind of touched on a couple of times now is that you’re clear on what you’re doing. And you’ve got to keep that front of mind and let that guide your decisions as in, “No, I’m going out of my lane if I follow that person know I’ve got a switch that off. No, I got to stay focused on what I can do.
NB: And I think a key piece that backs that is the business Vision which I know you are so good at covering like I’m really clear about what kind of business I want. What kind of days I want? How sustainable? I want my business life to be?
Two years ago when I would do business Vision, it would be really vague and I just didn’t get it, but I guess after a long enough in business, you have enough days where you’re cracking your own whip, you’re not eating, you’re not exercising, your burning yourself out that you come to a point where you’re like oh that’s my vision for my business is actually to feel good to eat well too, rest myself and for it to be sustainable.
And something that I actually want to even do next year.

MW: That’s such a good point and you know, you wonder why do people fall in the hole? When you create a vision at first and you’re not familiar with meeting your own needs, even like health and wellness coaches, who know this stuff, still do it, right. But they’re comparing themselves with people who’ve got a 10-year established track record in business and they go “I’ll never be that person.”
But it’s like any other part of health and wellness. It’s like somebody who wishes they could lose 30 kilo and they’re comparing themselves with a size 8 person or somebody that says, oh, I wish I was fit as that marathon runner. They’re just looking at the end result after hours and hours and hours of persistence and hard work.
And I think that’s that important part of the vision is to say, maybe I aspire to that but what I want to achieve now, and what I need to do to get there, what a my strengths like, you can definitely learn by the way, somebody else does something but you don’t have to follow their exact process to the letter and like in health and wellness coaching, we say, oh there’s no cookie cutter approach.
And yet when it comes to marketing and business, everyone wants to follow a cookie cutter approach, it’s so funny.

NB: Well, that makes me think of that like weight loss as a metaphor. It’s like everybody has a different Constitution. Like I’m only five six but I weigh 85 kilos. I’m not that fat honestly at the BMI just the nightmare for me. But even if I lost 30 kilos, I would still just look like I would, I would still just look a lot like this, you know, like maybe my tummy and my bum would be slimmer. My face would be a tiny bit slimmer and I’m just never going to be a size 8.
So business-wise, if I look at someone who’s really great at networking, who’s really extroverted, who has loads of time and just loves going and hang out, who’s got all the fancy frocks? Who’s just that kind of front person. Like, constitutionally I’m not like that, like, I’m really sensitive. I’m probably a little bit introverted and I know what I need.
I need lots of downtime and my digestive stuff gets in the way of me like, you know, because I’ve got some gut healing stuff to do or, you know, I’ve got food sensitivities or whatever. So in the same way like yeah I don’t know I guess if you look at someone who’s doing well and you want to align your vision with that, I guess it’s worth doing that kind of Abraham Hicks thing. Whether you’re into that or not of like you know they say we’re just out and about and we’re just kind of information.

Yeah, look at someone who’s famous and rich and has a great business and you sort of want to collect them into your life like in, you’re going to sort of register that like that’s part of my future Vision.
It’s worth being super specific and just noting like oh which bits are really actually achievable. Like if I don’t have a 40 hour a week, ten thousand dollars a week business does that can that actually fit inside my life container with me the way I am? Like,
That person’s possibly constitutionally quite different to me. So yes, notice what they’re doing and pick like cherry pick the bits of their life, that you really.
MW: Yes, yes, absolutely. And it’s so funny. I recently went to Grace Lever’s doing weekend because someone said to me, you could totally do what Grace does.
And I thought, well, I’ll see what she does. And it’s this huge production. This huge event with a team and three or four hundred people online. And a lot of selling and while I can see the appeal of the business and how it works and what she’s able to achieve, I’m not that person and I don’t want to do that.
And I think a lot of people get stuck in “I should be like this, and I should do it like that, and I wish I was like that person.”
But you also have to be honest with yourself and go I’m not that person. Yeah, I mean, and I can do that, like, I actually don’t want that.

NB: I reckon you’re actually smarter than her at least and like, at least, as good as hers. And, and so, maybe that’s what the person has seen. They are seeing some kind of echo of that. Your advice is as good or better than hers, but that doesn’t mean that you have to be her.
NB: One thing I learned was when I was doing Kate Bush dancing a few years ago. So fun. So you’ve got like 20 or 30 women in a room together all doing the Wuthering Heights choreo and she split the group and she said okay so half the group will perform in the other half could watch them.
So I was in the first group to perform and I was the whole time just thinking that because you can see yourself in the mirror is I’m so stumpy, I’m so lumpy, like like the way I move is not like Mica led the dance persons like, I don’t know if mines really that good.
And just all the self-talk of performing and just hated it and sat down and watch the other people. And then I noticed that each woman has her whole own beautiful way that they dance, and it’s not like Mica. But each woman, like, I just cried. I just cried and I cried because I realized that the way I take in information and the way I am body in this life and then the way I express in this life is as each of those women and we all contain that like we are all a very unique filter that ingests information and then creates it and expresses it out in such a moving and beautiful and wonderful way.
And we don’t have to be or it’s just actually not possible or desirable to try and fit in someone else’s frame. It’s just gross.

MW: It’s true. And as you’re just describing that I was thinking about the people that you naturally attract and I do honestly, believe and what I teach in my passion to profit program is start. They’re like, who are you attracting? Who are the people that are naturally drawn to you and resonate with you? They’re the ones with the similar personality or the complementary personality, the shared values, are the people that are going to buy your stuff?
If you’re trying to be somebody else, you’re not going to attract those natural connections. You know, you need to be yourself and be authentic.
The best marketing is authenticity, is my catchphrase, and, and you’re going to get those right people because, you know what, Brooke Castillo says. You can be the juiciest peach in the bowl, but some people like bananas.
NB: So, stop trying to pretend to be a banana and be a juicy peach December. That makes me think, you know, I’ve seen some people lately and I know what they’re like in real life and then I see their videos on social media. I’m like, why is she acting like that?
And I think I got a couple of friends and a client who does that and like why is she talking like that? She never talks like that in real life and it just confuses the crap out of me? And I think yeah, what are you going to attract? If you show up like that, like that’s not you. That’s not the you that I know.

But then I know that there are these hurdles particularly with marketing oh you need to do video. Yeah, you need to do video but you know, maybe there’s other ways like if you’re a great writer, maybe there is another way you can get around it. Because if you’re not able to embody on video just as your natural self, I don’t know how that’s supposed to work and I know my first video was in a Facebook group and I could not stand it. I literally wanted to delete it straight away and then we’ll how do, you know, don’t delete it because I had cut. I was a mummy. I was thinking the mummy and I had piles of washing behind.
And me, and I could not stand to listen to my own voice. I could not stand my own physical appearance, like it was just a visceral and I got through that. And then I posted my first public video and a troll, some trolled me. And he said, you know, the reason I left the city, you like a parasite on the face. Okay, I’ve heard about this because I was in a supportive business group and I’d heard that if you start getting trolled on your videos, it’s a good sign, it means you’re showing up, you know, don’t take it to heart. So gratefully, I mean, it still hurt, but greatly I was able to kind of divest from that instead of clean. Just kind of set that free, but there were definitely hurdles but now I’ve just done so many videos. Like, sometimes it’s, I don’t even care how it sounds.
Sometimes, I watch my own videos back and I listen to myself and I’m like, that’s pretty good. Like now, I’m in a place where I’m really okay with it. Plus I have a video on YouTube that has 50,000 views that is me with wet hair hunched over with all my jowls with bluetac photos in the background and it’s had 50,000 views.
So I’m like, okay you it really is about the value that you give and that video is how to put faces in circles in canva. If you Google that might come up and it just literally gives people the information that they need in that moment. So, you know, people could check out our how to blog to grow your business course.

Think about their SEO and think about what are the things that people are typing in because that can be a great way to just organically get some people to find you. If you know what they’re asking for, you can create content to slot that in but where I was going with that was a bit of a little segue little appendix and coming back to the intestine of the conversation.
MW: You were talking about video and I did want to add to that. That audio is just as good. Like, there are so many people that listen to podcasts on the way to work and staff and while they’re walking and if you have an awesome voice and you love talking, why not do that instead? I mean, we both know somebody that hates being on video, but loves doing podcasts.
Actually it’s not me because I’m on video and I love video but we know somebody you and I and she doesn’t actually do a podcast but she does audio really well.
NB: That’s right. And that is the key piece. Really easy with content. If you’ve got one piece of content, you’ll be amazed what we can tease out of that. Even if it’s a three minute audio that we can get tons of social media posts out of that.
There’s this great app called headliner. That will turn audios into little videos so you can actually turn audios into videos. I mean it’s not you it’s just a static photo with an audiogram over the top like a wavegram and that makes it a video and it still gets great reach, the robot loves them because it thinks they’re a video. So yeah you don’t have to get on video but you do need to find a way to share your Juju.

Like all the good things you have to do is to find a way to share that consistently. I mean you just showing up on the regular really moves the needle. Hmm.
MW: And also, getting on the stage a little bit too. You know, you can submit an article to Mamma Mia online. If you are a good writer and you get a bigger audience there or like Sarah Rusbatch has done some ABC and other radio interviews, a lot of people listen to the radio.
I’ve done radio before, as well. I had a Weekly Wellness session on our local radio station here in the country and people would come up to me in the street and go “Oh, you’re that person on that wellness segment.” You get in everybody’s ears, in their brains.
Even though videos really popular people have busy lives, I can’t sit still and watch a video.
NB: Yeah, it’s very difficult as a mother and I would say, like, I’m just reading them how to break up with your phone, and there are people who they don’t want to be on social media.
I mean, I never really wanted to in the first place. It was my work. I’m happy to do it for work. But in terms of how I receive information I might read your blog, you know, I might be more inclined to read your email then to find you on social media now, so it’s worth knowing that you don’t have to do the social media thing.
Leonie Orson, who is massive, recently just quit social media and I mean, she’s already very established. So I feel like she’s in a different position.

MW: Yeah. You could definitely make it work.
NB: It doesn’t have to be cookie cutter there. It’s a big fat experiment. That’s what nobody wants to hear.
You need to try something, but give it a good chunk of time and then re-evaluate and go again. That’s what I do. That’s what you do.
MW: I built my first coaching business face-to-face, without anybody looking at my website or social media. It was all talking to people. And it’s the quickest way to connect because you’ve got all the benefit of the visual cues and the body language.
And if you’re afraid to get on video, get out there in person and talk to people and I guess the, you know, the common theme we’re coming to here is you have to kind of know who you are and what you stand for and build up a level of confidence to put yourself out there, whether it be online or in a blog or face-to-face.
Like I’ve met people who say I’m so terrified about posting my first blog and what happens when people read it? And as we know, you’re on page 7 million of Google and no one’s going to see it anyway until you share it.
NB: I can totally relate and I started writing a bit more now and I’m coming around to writing and I think there’s loads of options, and you know, if you need a safe space, what can be nice is to share a blog, or your first piece of content with just a few trusted colleagues or friends but maybe don’t send it to the wide world. If you are feeling really tense and I think that’s the thing.

You break down those barriers with little achievable steps and then actually your body realizes, I’m not going to die. Like I’m not in the savanna. I know I am not actually going to die and once you’ve done it a few times, then you just kind of ease up about it and you know that you’re safe and you know that it’s an okay thing to do here. And it’s, you know, it’s also that evolving Journey. Like what works now you might get sick of it. Like I did a lot of email list, newsletters and then I went actually, this is hard work for me. I don’t want to do this.
MW: It means a learning experience, the whole thing. Think about what you were like when you were a kid, I don’t know about you, but I was incredibly shy and I didn’t want to speak to anybody or be seen by anybody. And I’ve had to do a lot of work to overcome that, but I went to Melbourne last week and did a pitch in front of a room full of people and I loved it – so good. I just thrived on the opportunity to do it and I thought, wow.
Remember if I took my ten year old self had looked forward and said, what are you going to be doing in the future? I never would have guessed that.
NB: Yeah. And the other thing that came to mind for me is like, if you’re 30, you have enough life experience to help anybody who’s in the early 20 years, mid-20s, you’ve got enough experience to help anyone who’s in their late teens. Like wherever you are, you have already got enough experience and like, even before I had a Commerce degree, I had enough life experience.
If I’d known I could have totally just become like a personal transformation coach or something. We all are sitting on a ton of knowledge and care and love and ability to support other people. And that’s really valuable and it’s what makes you, YOU.
Your unique life experience and your interpretation of that and how you process things and how you overcome challenges, that’s what people buy at the end of the day, right?
They believe you to be credible because you have these skills and strengths and experience. And I think also, there is an energetic resonance there. Like, you call it, the, what do you call it?

MW: The high chemistry clients.
NB: There are people that just need to work with you and you could almost like, be teaching them to make bread or you could be teaching them to change a tyre. It kind of doesn’t matter because you guys just need to hang out. There’s some kind of catalyst for change in your relationship and quite, possibly leave for both of you. So yeah there’s lots of levels you know the way we need to hang out with each other that’s often where the niche is.
MW: A lot of people think about or teach that you should start with a niche and then drill down and I think it’s totally reasonable to say instead, “who’s the person that you love being around?” and then to go and see what all these people have in common that you can help them with. Because ultimately, why would you want to work with people that drain you?
NB: Exactly. And nobody wants that. There are those right people in your personal connections that you could give a free session to who would write you a testimonial who are already high, chemistry people in your life that would love to help you. And yeah, so you’ve already got six potential clients, just, you know, even if you’re a pretty low-key person.
MW: I think we just solved the problems of the world to know that was gonna happen. Now it’s easy to be captain hindsight to look back and say these are the things that work but I guess from our experience we’re saying to people at the beginning of that journey or who are trying new things, just do it your way, give it a good crack given enough time and get help if you need and especially get help from Natasha Berta at Connected Marketing.

NB: I’ve got heaps of cool courses now on like all good things for newbies as well. I just doing MailerLite and MailChimp at the moment and it has been really fun – I’m excited.
So, I’ll be polishing all of those up and rehashing, some old Instagram, and it’s just actually been really fun. Just talking about little nibbles of things.
MW: Super fun, bitesize learning to empower your growth.
NB: Oh, I need your copy team!
MW: Thanks so much for making the time today to catch up!

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Episode 102: Purpose

This episode is all about purpose, and how understanding your purpose can change your life.

Our self-coaching topic for the Habitology membership in September is PURPOSE. 

Today, I want to talk about what purpose is, why it’s important, and how to figure out your purpose so you can live a more fulfilling and meaningful life.

My First Thoughts on Purpose

This is one of the earliest memories of asking my mother a question; ‘Mummy, why am I here?’

I was about three years old and was stuck on the reason for my existence. This floored my  mother and she had no idea of what to say. She was concerned about why I was asking such deep questions. 

Fast forward to today, and I am on a path to fulfilling the purpose I identified several years ago.

Purpose Defined

According to Dr Paul Wong, purpose and meaning are linked.

Purpose is simply the reason you exist, while meaning is the intention or reason for doing something – in other words, the beliefs that sit behind your purpose and cause you to take action toward it.

Some people refer to it as ‘your why’ – the big reason why you do what you do in life.

So why is purpose important, and how do you figure out what your purpose is? 

Why Your Purpose Matters

There are lots of reasons why your purpose matters. Here are a few.

Beyond Blue has a great fact sheet that I’ll link to in the notes.

They say that your sense of purpose is the motivation that drives you toward a satisfying future and helps you to get the most from the things you do and achieve – large and small – right now.

When you know your purpose, you feel enthusiastic about waking up. You have plans, intentions, the drive to keep going, motivation and importantly, resilience.

Positive psychologists say that knowing and working toward your purpose helps you to identify and use your strengths, to grow, to feel happy and to thrive.

Think for a moment about the flow on effects of that.

Imagine yourself being someone who knows what they want and how to get it. 

Imagine that you are clear on what you will be doing today, next week and next year, and why you will be doing that.

How does it feel, right now, to think of those things?

By now you should be feeling motivated, alive, vital and all warm and fuzzy, thinking of that result that you could create by having a purpose.

That said and done, let’s talk about how you discover your purpose.

Discovering Your Purpose 

Let me be very clear. 

You can’t necessarily just discover your purpose and live happily ever after. 

For a lot of people, discovering their purpose is a journey that takes time, reflection and life experience. Having said that, there are some things that you can do right now to start getting clarity about your purpose. 

Knowing and working toward your purpose helps you to identify and use your strengths, to grow, to feel happy and to thrive.

Remember I said earlier that your purpose – or the reason you exist – is driven by your reasons for doing something – that is, your beliefs and values.

On that basis, a good starting point for discovering your purpose is to explore your values, character strengths and beliefs.

I also believe you can access more information about your purpose by reflecting on your hobbies, past experiences and successes, times you felt proud, moved, and motivated.

In other words, the times you feel most moved and emotional in life are probably sign posts that you’re close to discovering your purpose.

There are plenty of online quizzes you can do to discover these things about yourself if you’re unsure.

But let me ask you some questions now, to help you get the idea of how it works and to start narrowing it down.

1. What is most meaningful to you?

 

At the big picture level, you can start working out your purpose by figuring out what is most meaningful to you.

According to Psychologist and researcher Dr Joel Vos, there are five main sources of meaning:

1) Materialism: finding meaning through your animals, possessions, professional successes, finances, nature, leisure activities, sexual experiences, health, and/or sports.

2) Self-growth: finding meaning through resilience/coping, self-insight, self-acceptance, creative self expression, self-reliance, reaching daily goals, and/or self-care.

3) Social: finding meaning through feeling connected with family and friends, belonging in a specific community, contributing to society, and/or taking care of children.

4) Transcendent: finding meaning through purpose in life, personal growth, self-development, the temporality of life, justice and ethics, religion, and/or spirituality.

5)  Being here: finding meaning through your own uniqueness, for simply being alive, connecting with others and the world, and/or freedom.

Reflect on yourself right now – are your interests spread across these areas evenly, or do one or two stand out for you?

This is a starting point.

2. What are your values? 

Now, reflect on your values, or what’s most important to you.  

Values are things that are important to you and that you feel strongly about.

A rough definition of values is that they are the principles by which you live your life. They guide all of the thoughts and beliefs you have and actions you take.

When you live in alignment with your values, in other words, when you are being authentic, then you are living in integrity – which simply means your behaviour is consistent across all areas of life, driven by your values.

Think for a moment about different people that you know. 

You probably know some people who place high value on achievement and spend all their time striving to innovate, or get ahead. Others you know may be passionate about creating community, and others are focused on spirituality.

It’s great that we’re all different and have different values, because each of us contributes in some way to humanity, the world and our human ecosystem.

With all that said – what are YOUR values? 

If you’re unclear on this, I will place a link to a ‘defining your values’ booklet on my website that you can download to help you get some clarity. 

I think about what’s important to me, and it’s definitely being of service, achievement innovation, and fairness. 

These are huge for me, both important and meaningful. 

They drive nearly everything that I do in my life.

2. What are your strengths?

 

The next step in working out your purpose is to consider your strengths, as these are the things you’re good at, and which you use to overcome challenges. 

Strengths are things that you role model for others – that means others come to you to get help with the things that you’re masterful at – so they are also part of your purpose.

Strengths are strong character traits that you use often in life, and in most cases you’re using those strengths to help you succeed or overcome challenges.

Strengths are defined as things that you are good at AND enjoy.

You can take a VIA test and work this out but better still, ask your closest friends and family to describe three of your greatest strengths.

What do people say about you?

I collect words that people say about me in my coaching log. The list I have says that people think I’m calm, non-judgemental, persistent, productive, creative, inspiring and knowledgeable.

If you’re still unsure about your strengths, you can reflect on the qualities you like most in others, as a clue to what your values might be.

For example, if you admire people who are honest and forthright, then you are probably that way yourself, and they are probably strengths of yours.

Another way you can work out your strengths is to reflect on what people rely on you for.

Do they always come to you for help with sorting out their messy schedules?

Do they come to you for a friendly ear when they’re down?

Do they beg you to bake your famous biscuits?

Do they seek support with massive cleanups?

Do they get your advice on gardening?

Everybody has something that people turn to them for. What is it for you?

People often come to me when they’re doubting themselves, overwhelmed or unclear. 

I’ve lost count of the number of times I’ve helped people write resumes, or reviewed blogs or marketing copy, or are unsure about something – and I’ve helped them to acknowledge and get perspective on their strengths, achievements and their greatness.

3. What gets you fired up?

Finally, purpose is ignited by passion. The things that you get fired up draw on what is meaningful, your values and also your strengths, so even if you aren’t clear on those other three areas, your passion can be a very good indicator of your purpose in life.

Zoom out from your thoughts for a moment and think about what gets you ranty.

What is the injustice that you feel emotional about, or the outcome you’re passionate to see?

Be very specific about this.

Think about situations or injustices or exciting innovations or visions that get you fired up.  What are they?

Pulling it Together 

I’ll give you an example of how to pull this all together, walking through these four steps.

For me, all areas of meaning are important to me, but self-growth and contributing to society are big.

Below that, my core values are being of service, achievement, innovation, and equal opportunity. 

Feedback says my strengths according to the VIA test are creativity, gratitude, perspective and fairness. Client feedback is that I’m calm, non-judgemental, persistent, productive, creative, inspiring and knowledgeable. I think I am innovative and have a pioneering spirit and I value achievement.

People come to me when they lack self-belief, when they are bogged down in overwhelm or self-doubt.

What gets me ranty?

Well, I get ranty about the fact that we waste so much food. I get ranty that there are people who could be healthier if they just knew what to do and had support to do it, that we could solve our nation’s health issues if people ate better and were less stressed.

I get ranty that there are people who have amazing businesses that could help so many people – if those business owners just had the self-belief and the means of getting their greatness out into the world.

If I pull this all together, a few things are clear: I am passionate about creating health and wellbeing in the world, but I realise I can have the greatest impact in the world by helping people start business in the health and wellbeing space, and to believe in themselves and back themselves.

That, my friends, is my purpose.

What’s yours?

For a lot of people, discovering their purpose is a journey that takes time, reflection and life experience.

Summary

Finding your purpose can seem a bit like finding a needle in a haystack.

But if you follow this four step approach – to look at the pillars of meaning, to define your values, to get clear on your strengths and to find out what makes you ranty – then you’re well on your way to finding the answer.

If you need help to figure out your purpose, join the Habitology membership now, because September 2020’s self-coaching topic is finding your PURPOSE.

Ready to find your purpose?

Our September intake is all about finding your own purpose. If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.

Learn more here:

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Episode 87: Creating A Vision For Your Coaching Business

Any time, but especially now, it’s a good time to review and revise your business vision. 

This episode explains two vision traps to avoid, and two steps to creating a compelling, inspiring, get-me-out-of-bed vision.

You might be asking – why write a business vision, and further, why would you revise it? 

Well, because your vision is a clear and vivid image or statement describing where you want to take your business and what it will achieve in the world.

It’s the thing that gets you excited. It’s a get-me-out-of-bed statement that inspires you to persist, no matter what, to overcome any obstacles that come up.

It is the outcome you seek to create, therefore your vision creates a framework for setting specific, actionable goals.

And of course, your vision may change over time, so you need to review and perhaps revise it from time to time – especially when your life and/or circumstances change.

A vision is SO important to your business because strong emotions are what drive us to persevere and what cause our customers to buy.

We need to create business vision statements that are aspirational, motivating and speak to a purpose that is bigger than ourselves.

A vision is SO important to your business because strong emotions are what drive us to persevere and what cause our customers to buy.

To get it right you need to reflect on your why – your values-based motivators; your deeper purpose, and what lights you up emotionally and touches your heart.

As you can guess, it takes some work to uncover these things. 

And that is probably why I see a lot of business owners struggling with creating a business vision – because they aren’t sure how to peel off the layers to find and explore their values and purpose.

So today I’m going to walk you through a process of defining a business vision so that you can firm that up and then, as a result, start to set and achieve meaningful, realistic goals.

I want to help you to create a vision for your coaching business that is realistic, meaningful and purposeful, so you can work every day on purpose.

Vision Traps

Before we talk about creating a business vision, I want to point out two main vision traps that people fall into. This will help you to understand why you might be getting stuck with your business vision.

The first main trap is the ‘looks good on paper’ trap.

If you’re like most people, you think that you operate and make decisions from a position of logic.  

In this case, rather than digging into what’s important to you and why, you are simply using your logic to examine some superficial facts about yourself and using those as your basis for creating a vision. 

Vision traps can happen to anyone who lives in a world of shoulds, or who isn’t that connected with their emotional side or values. Maybe you’re not sure if what you’re thinking is ‘right or not’.

Here’s an example.

Let’s say that you have had experience as a personal trainer, so it seems logical that you would set a business vision that builds around your skills in those areas.

For example, you might say to yourself, ‘I’m a personal trainer, so my business vision is that I want to help women in their 30’s to be fit and healthy and to have strong bodies that look good in a bikini.’

And let me just say – this is totally fine if that’s truly meaningful to you.

BUT maybe in your heart, you want to work with women who want to be consistent with going to the gym because they are struggling to manage stress, and they aren’t eating well or exercising as a result – and that’s meaningful to you because you’ve been in that situation yourself and it felt awful and out of control..

What I’m saying is this – If you looked a little deeper into what is truly meaningful for you, you might uncover that deeper sense of purpose, the stronger values behind the work, the bigger reasons for you to take action no matter what.

Think about how very different those two business visions might be – one around helping people to exercise, and another around helping people to manage their time, responsibilities and their minds.

The key message here is this: your past doesn’t necessarily dictate your future.

You get to choose a business vision that is meaningful and purposeful to you, in simple terms – it’s heartfelt

Sure, it may draw on any of your life experiences, skills and qualifications, but not necessarily the most obvious.

The second type of trap is the ‘this is working for other people’ trap.

It is similar to the ‘looks good on paper’ trap that I just described.

The main difference is that in this case, you’re not sure what you want to focus on, so you look at what others are doing and try to do the same thing – because it’s working for them, so it must be the right thing to do.

Notice once again how your logic is jumping in and taking over from the heart. Perhaps you are afraid of failing, or you’re unclear, or you aren’t backing yourself.

The same thing applies as for trap #1 – you need to get in touch with your feelings.

I am NOT trying to be your therapist here – just to explain what you need to do instead of using logic to define a vision.

And, I do want to say that yes, it can be useful to look at what others are doing to help you get perspective and ideas, and to help you to define what you like and don’t like.

But a business vision is a very personal thing and you probably won’t find that same level of emotional connection to someone else’s vision. 

Now that you’re aware of the traps, do either of them resonate with you?

Or are you really in tune with your heart and higher purpose, and working to that?

If you’re stuck and need help, let’s go to the next part – my process for helping you create a business vision that compels you to take action and persist.

Step 1 – Getting Clarity on Your Vision 

To clarify on the values behind your business vision, or the main areas you wish to focus on, I invite you to zoom out of what you think you know about yourself and start asking yourself some thought-provoking, coaching style questions, with a very open mind.

Here are a few of my favourite questions that can help you connect to what’s most meaningful and authentic to you.

  1. What did you love to do as a child when you were playing?
  2. What is your struggle to success story with your own health and wellness?
  3. What are your strengths and how have they helped you to change habits or maintain habits more easily?
  4. Who sees you as a role model, and why?
  5. What is your passion area of health and wellness?
  6. What really irritates you about a specific area of health and wellness?
  7. What do you feel is lacking in a specific area of health and wellness?
  8. What do people need more of? Why is that?

Using the previous example of a personal trainer creating a business vision, going through these questions might uncover things like:

  • You always struggled with body image
  • Your role model was Oprah – and you could relate to her yo yo weight struggles
  • You are passionate about helping women accept themselves and feel strong, without needing to turn to food
  • You are irritated about the unrealistic body imaging out there in the media
  • You feel that self-compassion is missing from the gym environment
  • You feel that the current advertising around gyms is disempowering and could speak more to strength, confidence and personal power
  • You want to help women to feel more confident about exercising in gyms so that they can be their fittest self

So as you can see, when you ask yourself for your opinion on things, your values are revealed in that conversation and you can uncover some more emotive statements that could be used to create a powerful, inspiring vision.

This exercise is a great starting point for creating a new business vision, or to clarify or test the relevance of your existing business vision.

Step 2 – Going Deep

To make sure you have gone deep enough into your values and motivators, you can use the Five Whys exercise.

This is really simple – it’s about digging deep to explore what’s behind the things you want to do or achieve.

It’s great to do this as an exercise for either a new business vision or an existing one – it is a reality-check that the vision truly represents what you feel, believe and stand for.

Basically, you look at the vision you created and ask yourself why five times in a row.

Those are all why type questions that might reveal values.

Here is an example to illustrate how it works.

Let’s say your business vision is to inspire women to feel confident about exercising in public so they can be strong, fit and confident role models in life.

Now you can use the five whys to see whether that really does matter to you, and what the values or motivators are behind that.

You’d first ask yourself – why is that important to me, personally?

Maybe you want to smash society’s body image issues and right the wrongs of the media.

Then ask yourself another why question, like – So what? What difference will that make?

Maybe you feel that if we all had better body image, we’d be more confident in our daily lives.

Then ask yourself something like – why does that matter?

Perhaps you know from personal experience that when you feel good about yourself, you can achieve more and be more and that feels amazing. You feel happier and healthier. Stronger.

Why is that important?

Maybe you feel that women are role models for their kids and peers, they have the power in the family unit, and they have a unique opportunity to end the cycle of body shaming.

You might then ask yourself – What could that create in the world?

And perhaps the answer is equality. Peace. Confidence. More women in more powerful roles, making the world a safer, happier, healthier place.

These are all just made up examples, but I use them to illustrate how you can go deeper into what’s important to you personally, so you can polish up your vision and make it more meaningful.

Road Testing Your Vision

Exploring the values behind your vision is designed to uncover the deeper stuff that is personal to you, so you will probably know when you get it right. 

But in case you are unsure, there are a few ways to road test your vision to make sure it is true, values-aligned, meaningful, exciting and compelling.

1. Read it aloud, with gusto.

Do you feel a swelling in your chest, or goose bumps, or feel a little teary, or hear the word ‘yes!’ in your head? 

Then it’s probably on the mark.

2. Ask a client’s opinion.

How does your client respond to the vision when you read it out? Are they visibly and audibly excited or inspired, does it resonate?

If so, then it’s probably on the mark.

3. Read it on a day when you feel tired and flat.

We all have bad days. And if you read your business vision on a ‘tired, flat’ day – does it perk you up, get you interested and fired up again?

If so, then it’s probably on the mark.

A word on perfection here – it may take you time to get it right. Maybe 3 months, or a year.

It may change over time, as your stage of business, life or priorities change.

And that’s ok. 

Review it once every year as part of your business planning process. And as long as your business vision inspires and excites you, it’s doing its first and most important job.

Then, you are ready to set some goals to achieve it.

Summary

Your business vision should be an inspiring, vivid statement that describes what you want to achieve in your business, and why that’s important to you.

A lot of people try to create a vision based on their logical thought processes, or leave their vision on the shelf for years without revising it.

Your business vision should be an inspiring, vivid statement that describes what you want to achieve in your business, and why that’s important to you

Today I talked about how important it is to bring heartfelt emotion into your vision, so that you are truly and emotionally connected to it.

That will bring energy and emotion into your marketing and help you to set relevant goals for achieving it.

Using a process of big picture questions to uncover what you want, and the five whys process to clarify the values behind it, is a great way to create a compelling vision statement for your business.

If you need help with this, visit melaniejwhite.com/contact and drop me a line, we can make a time for a free coaching call to see if this is something I can help you with.

Ready to create an awesome business vision?

You will love the feeling of having the right energy and emotion in your business! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.

Learn more here:

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The Power of a Vision

One easy way to create positivity in your life is to develop a vision of what you’d like your life, business or health to be like.

When you write a vision, it plugs the outcome you truly desire into your brain’s GPS, so it can automatically start filtering in all the tools and resources you need to achieve it.

This article shows you exactly how to create a powerful, motivating vision that will help you to the become the person you want to be and the powerful results you want to achieve.

You’ll learn:

  • why visions are crucial to achieving goals
  • a step-by-step process to create a motivating vision that will help you get results
  • the difference between business and personal visions and how to get each one right.

To help you take action, I’ve included a free vision worksheet that you can use to flesh out your vision and get it right.

What is a Vision

You’ve probably heard of visions, vision boarding and creating a vision.

Yet so many people still don’t realise the power of a vision and how essential it is for you to get what you want in life.

Visions are linked with positivity and achieving goals.

But why else are they important?

Here are three reasons.

  1. They help you clearly define what you want to achieve

As a coach, most of my clients come to see me because they lack direction and clarity.

They aren’t clear on what they truly want, why or how they’re going to get it.

And when you aren’t sure where you’re going, it’s hard to see the path to get there. You might be fearful of what’s ahead if you step into the future without a clear plan of attack.

I love the analogy of holiday.

If you pick a destination, then you can start making plans, work out when you need to do each step, and whether to pack a bikini or a fur coat.

As you can see, a vision allows you to see and create the steps to get there.

  1. A well-written vision gets you excited and motivated to achieve the end goal.

Most people think that motivation is their #1 problem and that it’s the reason they can’t change. Never mind about having to learn skills or make plans!

You already know that visions can create clarity.

But they are also powerful motivators – IF you get the language right.

People often create visions around things they think they ‘should’ be aiming for, for what is expected of them – or talk about things they don’t want to do anymore.

For example – I want to stop being so stressed and anxious.

On the surface that sounds like a legitimate thing to want, BUT the problem is that it doesn’t define what you desire – so your brain can’t latch onto any happy, positive and motivating end point.

Inspiring vision statements are motivating, and you create them by using words that you find appealing, exciting and which talk about what you truly desire.

For example – I want to feel happy, calm and contented, at peace with everything.

See the different feeling this creates, compared with the first example?

  1. Visions are so important at the biological level.

There is a part of your brain called the reticular activating system (RAS) and it is your brain’s GPS.

You plug the destination into your brain, and then your subconscious mind works out how to get you there, by finding signals and opportunities to do so.

Here’s an example – think of the last time you were looking at new cars.

You had your eye on one particular model of car.

Then suddenly, you started seeing them everywhere. That’s your RAS in action!

The RAS also controls our belief system and it will only recognise or select the information that supports our beliefs.

Once you plug something into your GPS our brain will selectively filter the information around you and only identify and keep what’s relevant.

In other words your belief system will determine whether your RAS will work for you or against you.

Psychologist Abraham Maslow said it best in 1966 with his Law of the Hammer – “if all you have a hammer, then everything looks like a nail.”

At this point I want to mention a great book that describes this in more detail – it’s called the Answer by Australian authors Allan and Barbara Pease, published in 2016.

Just to recap what we’ve covered so far:

  • Visions help you clearly define what you want to achieve
  • Visions help you create the motivation and excitement you need to reach your goals.
  • For visions to work, they must use positive language to describe what you truly want.

Do these three things and you’ll harness the power of your vision.

Three Steps to Create Your Powerful Vision

  1. Specify exactly what you want – this is end goal or result.

Even if you haven’t ever achieved this before, you need to paint a picture in your mind of what it looks, feels and sounds like.

This plugs lots of important cues into your RAS so your brain can filter in the steps to help you get there.

  1. Back up your what with a why – the deepest and most meaningful reasons behind the result you want.

Two common mistakes are not identifying the why, or, not going deep enough with the why.

The more meaningful your whys are and the more strongly its connected with your personal values, the more likely you will achieve your vision.

A useful exercise can be the 5 why’s which aims to peel off the layers and get to the root cause.

For example – one of my weight coaching clients says she wants to lose 10kg.

Her first why is because she hates what she sees in the mirror. Notice the language? She needs to dig deeper to find the positive, desired outcomes and values.

To find her second why, I asked, ‘what’s a positive reason to lose 10kg?’ So I can wear all the beautiful clothes in my wardrobe.

To find her third why, I asked, ‘what would happen if you could wear all those clothes?’      I would feel more confident about going out in public and socialising.

To find her fourth why, I asked, ‘and then what might happen?’ I could to make some friends because I want to have more fun in life.’

To find her fifth why I asked, ‘imagine you are having that fun with friends regularly each week, socialising, laughing and getting out more. Why is that so important?’  

Then we get to the heart of the matter – ‘because I want to be more active like I used to be because back then, I felt so alive, confident, powerful and courageous.’

See how compelling that last reason is?

The thought of losing weight to get away from the horrible image in the mirror is way less motivating that wanting to feel so alive, confident, powerful and courageous.

  1. Step 3 – put a timeframe on it so you can define a foolproof action plan to get there.

Normally, 6 – 12 months is a good amount of time to achieve an outcome; it’s close enough to stay motivated, but far enough that you can make enough change to get there.

You might want to reality check your time line with a friend or coach and make sure it’s realistic and achievable.

Three Steps to Create Your Powerful Vision

 There are lots of different types of visions let’s compare a personal vision and a business vision.

How to Write a Personal Vision Statement

You need to start by picking just one or two priority areas to focus on.

If you pile everything into your vision it will seem overwhelming, unbelievable and therefore unachievable.

A wellbeing questionnaire or a wheel of life are useful tools to help you find your priority area. Keep it simple and clear.

Then, you define your what like I described above – exactly, specifically, what does your desired success look and feel like in that area?

You write down the what, starting with ‘I am’.

For example; if your priority area was physical fitness, your ‘what’ might be “In six months’ time, I am fit, strong and running regularly.”

Notice the positive language used.

Next, you define your why – what would achieving that bring to your life?

You could follow the 5 why process I mentioned to get down to the nitty gritty of your core values and most meaningful motivators.

You write that down after the what, starting with ‘so that I …..’

Using the last example, “I am fit, strong and running regularly…”

…So that I can create more energy each day, be more positive and feel more confident and capable about myself as a person”

A well-written vision statement, when read aloud, has two traits:

  • It makes you feel motivated, inspired, hopeful, even excited and energized.  
  • It is realistic – you totally believe it is possible with the right education and/or support.

Make sure you tick those two boxes, otherwise, go back and explore your what and why to

Creating a Business Vision

A business vision is a vivid mental image of what your business looks like when it is profitable, successful and thriving – and why it exists in the first place.

It describes what success looks like, and the why often includes the ethos or core values behind it.  And it’s often much shorter than a personal vision statement, because it might be something you put out in public.

You might decide to have an internal business vision that only you see, and a more public one, to help attract clients to your ‘why’.

When you choose a time frame for a business vision, think about where you are right now in your business and what feels best for you.

Some people prefer a shorter time frame like 12 months as it seems more achievable, others prefer a longer time frame like 3 years because they are more inspired by the end result.

There’s no right or wrong, choose what feels most exciting and inspiring to you.

In terms of defining your what; business visions generally focus on a few key areas – income, fame, to be the best at something, a particular type of clients you want to help, one main problem you want to help solve.

Also, there may also be guilt associated with the money side of things.

Let’s first clearly state that every business exists to generate income. Otherwise it’s a charity, or a hobby. You need to be 100% clear on this.

Imagine you just walked into the door of your office and looked around. What is the result your business is creating?

Here’s an example – My business helps people to break free from social anxiety.

Here’s another – My business helps people to create a strong, healthy and powerful body.

Or another – My business helps self-conscious women to find their inner beauty.

The why in your business is the thing that gets you out of bed in the morning and allows you to persist with the business no matter what.

You need to have compelling, meaningful, authentic and non-negotiable reasons to start and run a business.

To find your business why, ask yourself:

What is my compelling reason to start this business no matter what?

Think about the soapbox you like to stand on. Think about the causes you stand for. Think about why it’s so important to help a certain type of person.

Maybe you’ve been there yourself and you feel compelled to help other people achieve what you have so they can have a better-quality life.

Here are some examples, using the what statements I just read out.

My business helps people to break free from social anxiety so that they can find the courage to develop strong connections with the people around them and as a result, have more fulfilling careers.

My business helps people to create a strong, healthy and powerful body so that they can be fit and healthy as they age and be authentic role models to their kids.

My business helps self-conscious women to find their inner beauty so that they can feel better in their own skin, happier, more confident in the world and finally achieve their dreams.

There is SO MUCH energy in those statements.

In Summary

Let’s recap what we covered in this article.

  1. Visions are important for two reasons:
  • To get clear on what you want
  • To get the momentum, excitement and motivation to pursue the goal
  • It’s important to use positive language to define your deepest desire.

Your brain – the reticular activating system – is like a GPS for your body. Whatever you plug in there creates the filtering and instructions for what to do next.

  1. There are three steps to creating a vision statement:
  • Focus on one area
  • Define your what, written as ‘I am’, then
  • Define your why, and write it as “so that I …”

Remember to ask yourself why at least 5 times, in a few different ways, to get to your most powerful values and motivators.

Finally, when you read your vision out, you can check you’ve done it correctly:

  • Check that it energizes, excites and motivates you
  • Check that it feels realistic, totally possible and believable.  
  1. Write your business or personal vision with a slightly different approach
  • Focus on one area (personal) or on the overarching purpose (business)
  • Get in touch with your why (personal) or your soapbox (business)
  • Write out the what and why
  • Check that it feels right – exciting and absolutely do-able.

Then you’re ready to plan the path to your next success in life.

Check out this free vision worksheet to help you get started!