This podcast is about how to become known for what you do in your area. I share my own experience about how I relocated to a regional community, how I became known, and the one thing I had to do to gain traction.
These are the things I did to become known in the first 3 months in a new area.
You can do these even if you are not moving!
- Online research – I know it sounds boring, but you just need to spend an hour or two doing this and you will gain so much information. Go to the sensus data for your area and find out who lives there, or use the suburb information from realestate sites. Find out what the demographics are for your area so you can know who you’re working with.
- Network with clubs – Find out which clubs are operating in your area, then meet with people for a coffee. This will help you to find out who your tribe is, and to find out who they are already working with. .
- Speak in public – You can do this in person, in community groups or online as a webinar. Speak about what you are passionate about, and make yourself known. This will help you develop relationships and find out who you have things in common with in the area.
- Host events – This was something I did that was really useful to interact with clients on a social and personal level. For me it was workshops, and movie nights, but it could be anything you are into that will welcome potential clients and and enable that social interaction.
- Attended expos – When setting up my stall, I try to use catchy things to engage people and start conversation. For example, my Tanita scale to measure body composition, bone mass etc. was a huge success. What I learnt from this is that people want to know about what’s going on with themselves, and I used this knowledge to help set up engaging activities at other events.
- Adult education – When I first moved to the area, I signed up to teach short courses based on private workshops. I taught from my experience, knowledge and interest. It gave me intel on the local community and what their needs were, and helped me understand my niche.
- Form partnerships – I partnered with a wellness clinic, and by working out of that premises I connected with other allied health workers and got exposure from that workplace.
- Run a big promo event – The community I moved into needed a footpath, and had slowly been fundraising for it over a great length of time. I saw the need for this to move faster, and decided to run a fundraiser – we held a Guiness world record event for the longest bellydance hip shimmy. It turned out to be a great fundraiser, but also a great way to become known. The publicity was free – local newspapers supported the event and spread the word far and wide.
Without specificity you risk being vanilla and not standing out.
I used these things to get known – and I did.
BUT it was only when I niched down that I got traction.
I built a specific program around weight loss called downsizeme. When you have a name that is specific and clear, with a specific set of three pillars to create a specific result, then people know exactly what you do.
From there things began to fall into place.
I ran a pilot program, which is where you offer your product for free or at a reduced rate. Participants know that you are testing it so they are very forgiving of any mistakes, and are willing to give feedback to get what they want. It was a great success, and the participants told their friends about it, so publicity took care of itself.
I also consulted with a local doctor about the process, and suddenly I was communicating clearly about who I helped and how. All of the connections made prior to this began to make sense and became an integral foundation of the career path I was building.
The same sorts of stories can apply everywhere – online, or in your existing community – talk about a strong point and find your tribe.
Get out there and get known, build a profile for something. Then you need to talk about that something over and over. Without that specificity you risk being vanilla and not standing out.
Ready to make yourself known?
Let your community know who you are are what you do! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.
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