This episode is about identifying high chemistry clients
High chemistry clients are the people that you have a natural resonance with. They are the people that you look forward to seeing and find pleasure in being around.
The saying goes that you are the average of the five people closest to you. So if you want to have enjoyable work with great people, then seek high chemistry clients and your whole life will change.
Let’s look at their traits, how to identify them and how to find more of them!
In this episode, I’ll talk about
* Identify high chemistry clients
* Know the traits of a high chemistry clients
* Where to find your high chemistry clients
Traits of high chemistry clients
They have the same journey or history as you.
When they tell you their story you hear that you have experienced it all – or worked with many clients like that.
They have similar values as you. Maybe it’s health, family, community, giving, or not taking any BS!
My top values are honesty, fairness and justice. So when I hear people talking about what’s fair, or being very honest about something, or if they are helping people or championing the cause, then I know that they’re my people.
I think this is the clearest trait of high chemistry clients, because values influence thinking patterns, feelings and behaviours so this sets the scene for the other things that will help you identify high chemistry clients.
They are at a similar age and life stage. Perhaps they’re a mum of young kids like you, or going through menopause, or are juggling career promotions and social activities, or need to get off the couch and back into running.
They are you, five years ago. You’re a few steps ahead in the journey. Maybe you’ve lost the weight, run the race, beat the demons or are better at mastering your monkey mind, or you’re motivated, inspired and able to talk yourself down from drama. So, they want to be like you.
They have similar fears, worries and obstacles as you. When you hear them discuss the fear they had about taking that first step, or the same limiting beliefs you get, or the schedule clashes you had to navigate, it resonates.
They think the same way as you. Maybe they also think kids should do chores for pocket money, that Labradors are cool, or that outdoor exercise is way better than indoor.
Start listening for the signposts in your coaching conversations with your favourite clients.
Last week, I heard one of my clients saying that she likes to write down her goals and tick them off with a pen because she can see them and acknowledge them more clearly. She likes the sense of achieving things and it motivates her.
She said that starting is hard, but once she’s started she is ok – she gets momentum. All the same for me. I know she is my high chemistry client.
Identifying high chemistry clients
You know when you’re looking forward to something and you get that tingly feeling of anticipation, and butterflies in your stomach?
That’s a similar kind of feeling that comes up when you are with high chemistry clients.
You have almost instant resonance with high chemistry clients, like you are long lost family members or have known each other for 100 years.
I know that if a client is coming for a session with me and I’m excited to see them, I feel a sense of admiration for them, and we have a really good, deep conversation with a lot of resonance, then I’m with a high chemistry client.
The conversation flows easily, and we go deeper quickly, and there is a real sense of honesty and openness.
In contrast, if the conversation feels clunky, awkward, or stilted in any way, then I’m probably not with a high chemistry client.
Or if I leave the session wondering if I actually helped them, they’re not a high chemistry client for me (caveat – if you are inexperienced, you may feel this way all the time, so this doesn’t count!)
Finally, if I feel irritated, deflated or de-energized before or after a session with someone, then it’s likely they are not my people either.
The great thing is that when you learn to identify that feeling you get inside, it can help you to quickly screen your leads and decide if they’re in or out, based on how you feel in that initial enquiry or sales call.
And in that case, it’s your chance to thank them politely and offer to refer them on, because you don’t feel like you’re the right person for them.
Finding more high chemistry clients
The great thing about working with high chemistry clients is that they might refer their friends to you. And remember, they are the average of the five people closest to them, so it means that they will probably refer more high chemistry clients to you.
Best of all, high chemistry clients LOVE you and rave about you, so they will easily tell all their friends how wonderful you are and you will have a steady stream of leads.
I know a coach who had excellent resonance with a client, and subsequently that client referred her mother, sister, cousins and aunt to the coach for the same service. How good is that?
Another way to find more high chemistry clients is to have your own friends, family and inner circle refer people to you. After all, they know you well, so they are equipped to do a good job of match-making you with someone who would be a good fit.
This is why family and friends are a great place to start practice coaching (so they experience your service) but also, you can equip them with a short statement to describe what you do (specifically) and how you help people.
I’m talking about a simple message to share with people about how you help others. This is not necessarily your elevator pitch, it’s a much simpler statement that describes the type of person you work with.
This happened to me earlier this year. A friend referred someone to me because she could see the fit with me and how I work. She told her contact that I helped people with developing healthy habits and that I could work with her alongside her other health practitioners.
We met for an initial conversation for an hour, and went from there. As it turns out, we have a LOT in common and have a great connection in the sessions.
So many coaches ask me – where do I find my ideal clients?
This is actually a no-brainer – they generally hang out in the same sorts of places as you do.
For example, I don’t like social media much and prefer networking and referral in live conversation to meet people. I’ve never tried to find clients on social media.
My ideal clients are the same. They tend to come to me via one of three ways;
- People I know refer them,
- They listen to my podcast or YouTube channel and sign up for something,
- I meet them through my work partnerships and buy after they’ve gotten to know me.
I’ve met and engaged high chemistry clients through social engagements after conversations about a shared love of football, similar work backgrounds, or a love of nature.
You can meet high chemistry clients anywhere. You just have to have your radar up and start looking out for them, from the supermarket to the dentist’s waiting room, to the next charity event or party you go to.
Screening to Make Sure
Even if they seem right at that initial meeting or contact, I always have a formal good fit call or chat to make sure the prospective client is someone I can give value to.
It sets the scene for a professional relationship and it provides certainty that you ARE actually a good fit.
As I mentioned earlier, your good fit call gives you the chance to hear them using the same sort of language as you or your typical client, a similar background or stage of life, and definitely the same sorts of whys.
For example, my high chemistry client has a professional background, often in science or law. She doesn’t usually have kids or if she does, they’ve grown up. She’s driven by truth, fairness and achievement and has a career focus. She wants to have an impact in the world and is sensitive, sometimes fearful or lacking self confidence. She loves nature, data and getting to the bottom of things. She’s hopeful, optimistic, innovative and tenacious.
So when I hear those things coming up in that first conversation, I know I can truly connect with and add value to that person.
Today I discussed the traits of high chemistry clients, how to identify them and how to find more of them!
There are the things that they say that resonate, but also, there is that underlying ‘feeling’ you get that they are on the same wavelength, and someone you feel totally at ease and comfortable with.
Once you start working with high chemistry clients, they will refer more of the same to you!
You can also equip your friends and networks with some information to help their high chemistry contacts to connect with you more easily.
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