Tag: business decisions

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E#185 How to Write a Magnetic ‘About Me’ Story

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How to Write a Magnetic ‘About Me’ Story

Do you want to attract more clients to your business – and the RIGHT kind of clients? 

As part of my Passion to Profit course, I ask my students to write an About Me story as a critical part of their marketing. In this episode, I’ll explain how to write it in a way that attracts the right kinds of clients more easily, and with fewer objections. 

What An About Me Story Is – and Why It Matters 

Statistics show that your About Me story is one of the most read pieces of content on your website.  

In this episode, I’ll cover
* What an About Me Story Is – and Why it Matters
* Four Things Your About Me Story Must Cover
* How Your About Me Story Attracts the Right Clients
* Four Steps to a Magnetic About Me Story

So, what is an about me story? 

It’s the story that describes your journey from tragedy to triumph, to arrive at where you are today.  

It is an emotive story that captures four important things: 

  1. Who you are as a person (your personality) 
  2. How you relate to your niche (your story) 
  3. Your values 
  4. The position and value of your business 

In his 2015 book called Dotcom Secrets, founder of Clickfunnels Russell Brunson describes this as an Attractive Character Avatar – a public persona that people immediately relate to and connect with.  

Why does the about me story matter? 

Well, because first impressions count and your About Me page is often the first thing people look for on your website. A well-written story builds connection, rapport and trust with the reader.    

What An About Me Story Is – and Why It Matters 

Statistics show that your About Me story is one of the most-read pieces of content on your website.  

So, what is an about me story? 

It’s the story that describes your journey from tragedy to triumph, to arrive at where you are today.  

It is an emotive story that captures four important things: 

  1. Who you are as a person (your personality) 
  2. How you relate to your niche (your story) 
  3. Your values 
  4. The position and value of your business 

In his 2015 book called Dotcom Secrets, founder of Clickfunnels Russell Brunson describes this as an Attractive Character Avatar – a public persona that people immediately relate to and connect with.  

Why does the about me story matter? 

Well, because first impressions count and your About Me page is often the first thing people look for on your website. A well-written story builds connection, rapport and trust with the reader.    

Four Things Your About Me Story Must Cover 

Remember that people buy you, not your service. There are four things that your About Me story must cover in order to build trust and rapport with the reader. It must show the reader:  

  1. What they have in common with you – in terms of age, stage of life, problem, values, journey and personality 
  2. How deeply do you understand their day-to-day struggles with the problem 
  3. That you are a role model for success, giving them hope and a sense of what is possible and achievable for them 
  4. That you have more than just professional expertise, but personal lived experience with an issue – and how best to overcome it.

Think about how much trust that generates! 

How Your About Me Story Attracts the Right Clients  

Think about any more generic About Me story that you’ve read on a website or one that is full of qualifications. 

How did you feel when you read it? 

A dry, boring, linear account of your academic history can cause readers to skim at best, and switch off at worst. 

Yes, qualifications matter, but it’s personal engagement that actually sells. 

By telling a heartfelt, emotive story of tragedy to triumph, the reader will see themselves in your words.  

They’ll know that you ‘get’ how they are feeling. 

They’ll get to know you a bit more personally and to understand your personality, values and approach. 

By the end of your relatable story, the reader should be clear about how aligned they are with you, and whether you are the right person to help them or not. 

In other words, a well-written story can either attract or repel the reader – so you end up with enquiries from people who are pre-sold that you might be a good personality fit for them – and very few mismatches or tyre kickers! 

How To Write a Magnetic About Me Story  

Start by doing some exercises to prepare to write your story. 

If you haven’t had a journey yourself, you might have had experience with many clients in a niche, or friends and family around you with a certain problem.

 Your About Me story can convey your story, OR your experience with others. 

You might like to think about and write some notes about: 

  1. Your best and most likeable personal traits 
  2. A clear journey that matches the niche you work with (your story, or someone else’s) 
  3. Your strengths and values 
  4. What matters to you most or your vision 
  5. Your struggles (or your client/friend’s struggle) to get there 
  6. What the turning point was (for you or your client/friend) 
  7. How it felt to make the decision, and what the decision was 
  8. The success and how it felt 

Once you have done this, you probably have all the elements to write a great story about a journey that you or others have had. 

It needs to be real, emotive and compelling. 

Here are some tips for getting it right. 

(1) Start with a defining event 

You can draw the reader in with a specific event that triggered a chain reaction. 

For example:  

“The year I turned 35, I was living my best life. I was travelling extensively for work, partying hard, and playing golf and tennis. Then I married my best friend and we knew we wanted to have kids right away. It would be the icing on the cake of a perfect life. 

But after 6 months of trying, we were unable to get pregnant, and it was then that I was diagnosed with polycystic ovarian syndrome (PCOS). 

Suddenly my world collapsed, and we were faced with some hard decisions about what to do. We were facing expensive treatment, a hormonal rollercoaster, and no guarantee of success.”  

Notice in that example, I outlined how good life was, and how this one specific event was so big that it stopped the person in their tracks. 

It covered specific events in a timeline and described all the emotions that were felt along the way. Remember, this could be your story or the story of a client that came to you for help and succeeded (written in the third person). 

This part helps the reader connect with you as a person on a similar journey, or who has helped people like them. It is where resonance and trust start.  

Are you someone that they could relate to and work with? 

(2) Define the emotional turmoil 

Next, you want to talk about the pain of this – the cost of the struggle. This highlights the personal reasons why getting help and seeking a solution are so important. In doing this, you get to share your values and motivators, which might be the same as your client. 

For example: 

“We were told by the specialist that if I went ahead with treatment, life would change dramatically. I would need time off work and our income would drop.  

I would have to deal with uncomfortable side effects of the treatment. It would make me more emotional, and it would change my body.  

My husband and I talked about the consequences. He would have to be the main income earner, and on top of that, I would be relying on him for more emotional support. 

We would have to decide whether we really wanted kids badly enough to go through with these massive changes and this uncertainty.”  

Notice in this example, I am talking about that initial stage of diagnosis and talking about things that the reader with this problem might be going through. The reader who relates to this would be thinking – YES – this person gets it! 

This part helps the reader connect with their version of the problem, and to weigh up how big of a problem something is for them right now.  

Is the reader going through this too, and are they ready to make a decision? 

(3) Describing the turning point  

Whenever there is a problem that someone is facing, they weigh up the pros and cons of change and before deciding what to do, as we heard in that last point.  

Humans are driven to avoid pain, so when there are more benefits to change than not, it creates the motivation to act and seek help. 

Describing the decision-making and action in detail – what you realised, what was decided, how it felt and what the next steps were – helps your reader to make their own decision, and get some ideas on what getting started might look like. 

It also gives them ‘permission’ to ask for help. After all, if a competent role model like you sought help – then the reader might be able to do it too! 

On the other hand, what happens if you were to write about how you did it all yourself? It might be off-putting for the reader. They might feel that it’s too hard, or they’re not good enough to do it themselves!  

If you manage to weave in the importance and value of getting support, it could help the reader to find the courage to reach out to you.  This is important from a marketing perspective (not so much the resonance of the story itself). 

For example: 

“Being undecided was an excruciating place to be. We needed to make a decision one way or the other, and we both felt so much pressure to choose the right option – but we had no idea what it was! We had so many unanswered questions. 

How would we pay for the expensive treatment? 

Were we up for this, financially and emotionally?  

Could our marriage handle it?  

Or could we face a life without kids? 

What would that look like? 

As our next specialist appointment drew nearer, we decided to go for it. But it would be hard on our own and between specialist visits. I would need to make sure I was doing everything possible to make my body healthy and better equipped to handle potential pregnancy. 

My specialist recommended a health coach who specialised in optimising health for women trying to fall pregnant.  

She was amazing – not just in helping me be consistent with positive habits like eating well and exercising safely, but also with the emotional support I needed. She helped me to set boundaries at work so I could finish earlier, get more rest, and also accept that I needed to slow down! 

I have achieved so much in so many areas of my life, but without the support of my coach and the community she offered, I would have truly struggled with so many things. 

Notice in this example, I am talking about the fear and questions, the process for getting support, and how the support benefitted the person.  

This part helps the reader to understand that help is available, and how it helps them get through this situation. It helps to generate hope and optimism, relief and other positive emotions. 

(4) Amplifying the outcome  

Change is hard, and it is often a struggle. It requires focus, dedication and persistence, and to set time aside. 

A person will only go through that if there is a reward at the end – and if it’s the reward they want. 

Your ability to articulate that clearly, at the end of your About Me story, is essential for helping someone feel ready, willing and able to change – and that you are the right person to help them. 

If your reasons and benefits are the same as theirs, they will likely reach out to you for help. 

For example: 

“Fast forward two years, and we have an amazing little girl who is healthy and happy. We managed to fall pregnant on the second round of treatment, and my coach was invaluable in helping me keep my physical and mental health in check.  

I went on to study Health and Wellness Coaching because I wanted to help women like me who were taking that leap of faith, to do so with their best foot forward. 

And even though I’m a qualified coach now with a Professional Certificate of Health and Wellness Coaching, I still check in with my coach every 2 – 3 months. I am healthier than I’ve ever been, thanks to her ongoing support. 

Right now, she is that objective, non-judgemental person who helps me to navigate the challenges and the joys of raising a baby while running my business. She helps me make better decisions and to be consistent with the habits that keep me healthy and happy.

I have been working with my own clients for 12 months now and am so excited to be doing this important work. 

I am so excited and relieved that things worked out. Finally, we get the family we wanted, and we are even talking about baby number 2! For us, making this decision was the best thing we’ve ever done. 

If you are reading this story and going through this right now – please take your time to think about all the angles of your decision. 

And if you have taken that deep breath and decided to go for it – please know that there are people who can support you and help you through it, regardless of the outcome.”  

This part fast forwards to the joy and reinforces the benefits and importance of getting help. It speaks to what’s possible, helps them to connect with the desired outcome, whether you are the right person, and once again, to work out if they are ready, willing and able to do the work. 

Summary 

Today we discussed what an About Me story is, why it matters, and four things it must cover. 

If you get it right, you will build trust and attract the right clients to your business, and they will be ‘pre-sold’ that you are the right person to help them. 

There are four parts of a magnetic About Me story: 

  1. A defining event 
  2. Defining the emotional turmoil 
  3. Describing the turning point  
  4. Amplifying the outcome 

If you need help writing an About Me story, book a good fit call to see if I can help you. My books are closed to personal clients until July 2022, but I have space in my June Passion to Profit program if you need help building the foundations of your business. Click the link to learn more about the program. 

Ready to get clarity on your pathway to success?

Understanding who you are and what you need will allow your business to thrive! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.

Learn more here:

Learn More

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E#153 Some Better What ifs

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This episode is about some better what ifs

A lot of coaches that I help with in business get held up by fears and it shows up in the form of unhelpful what if thoughts. I used to be like this too. I used to think, what if I fail, what if people judge me, and all of these other sorts of limiting thoughts.

Today I want to show you what it sounds like when you problem solve and flip the what ifs, so that you can manage your fears, keep showing up each day, and find more calmness and enjoyment in running your business.

Problem Solving Unhelpful What Ifs

Unhelpful ‘what if’ thoughts happen when your brain latches onto your underlying fears and limiting beliefs. 

Unhelpful ‘what ifs’ are a problem because they often get amplified into terrible catastrophes. Please know that although painful and scary, these what ifs are just thinking habits that you can change just like any other unhelpful habit in your life.

In this episode, I’ll talk about 
* What are unhelpful what ifs in problem solving?
* What are better what ifs?
* How and when to do it?

Let’s look at how to do that now, firstly by problem solving those unhelpful what ifs.

First, I want you to notice how you feel when you hear these unhelpful what ifs. Just a few to get you thinking. 

What if I launch and there’s just crickets?

What if nobody buys?

What if I crumble and can’t answer the questions?

What if someone trolls me?

What if I’m no good at this?

What if I don’t like it?

You’ll notice I added some emphasis and intonation to make it sound just like that scaredy-cat voice in your head.

How do you feel right now, listening to these?

Do they help you take action, or block you?

I feel miserable and defeated if I think like this. And just to be clear, you can move into more positive statements which we will get to in a minute, but, it can be kind of interesting to answer those negative what if’s.

For example – what if you go to all this effort and you don’t like it?

If you were to problem solve this, there are a lot of options. One option is to go back to your old job. Another option, if your business has some traction, is to sell it. Another option is that it might lead you down another path toward something more meaningful, something that you can’t even conceive of right now because you haven’t persisted long enough.

Right now, think about how much weight the what if has after you’ve really analysed it?

Here’s another one – what if nobody buys?

Great question. What if nobody buys, what does that mean? Does it mean you suck? Probably not. It probably means the offer isn’t relevant or worded right, so you can go back to your audience and find out what they truly want, and how they would describe it, so you can get the copy right. Or maybe you need more exposure so enough people see the offer in the first place.  In any case, you can get help.

As you can see, writing down the what if’s that are buzzing around in your head gives you the chance to problem solve them and take away their power.

It’s an interesting exercise – give it a go!

This is one thing you can do to address the what ifs.

But your computer hard drive – your brain – may be still wired to generate what ifs.

So in that sense, you need to go back and rewrite the code.

This is where reframing or flipping comes in.

I want to give you an experience of what’s possible when you reframe these inner statements and create some better what if’s.

Better what ifs

As you listen to these, notice what happens in your body and mind.

What if Instagram was a place you could have fun and connect with people?

What if LinkedIn was a place to build professional contacts and find aligned clients and colleagues?

What if professional photos were a way to highlight your strengths, best bits, and personality so you could attract more clients more easily?

What if email campaigns were a way to find people that you love to be around, connect with, and help to achieve significant transformations and goals?

What if people in your niche felt intimidated by perfection, and much preferred you to be only three or four steps ahead of them?

What if writing was a hidden strength that you could harness and grow to build your business?

What if you could hire an online business manager to organise everything that you need to do online regularly, so that you could just relax and stop sweating the small stuff?

What if you only needed to work five hours a day to build your business, sleep soundly at night?

What if people desperately needed and wanted the service that you want to sell and were so thankful and relieved when you launched your business?

What if you don’t know what your business is about, but you were willing to keep going because he knew you would figure it out eventually?

What if you didn’t have to try and please everybody, and you only needed to work with people that you were really excited to be around and had exceptional rapport with?

What if all you had to do was be really good at one thing and do that one thing consistently?

Reflect on those for a moment. How do you feel?

How different is that to the first set of unhelpful what ifs?

As you can hopefully see, it’s your brain that is your undoing. The work is to create a habit of problem solving and reframing those unhelpful what ifs so you can persist and learn to love your business, despite the unknowns.

How and when to do it

So, how often should you do this work?

I would recommend daily at first, so you can develop a regular habit of getting stuff out of your head rather than ruminating on it.

Make it easy – choose one What If that has come up that day, and then problem solve it, and reframe it.

Over time, you might reduce this to a few times per week – but I’d suggest you start more frequently and maintain that for a while as it takes persistence to break an unhelpful habit.

Summary

Today we looked at what ifs that come up and sabotage your efforts on building your business.

The key is to get the what ifs (monsters) out of your head, and into the real world, where you can problem solve them, and reframe them.

Hopefully you felt the effects of hearing unhelpful what ifs, and better what ifs.

Now, you have a choice. Do nothing, or start rewriting your mental code.

Ultimately, your work is to develop a daily or weekly practice that will help you break an unhelpful thinking habit.

Ready to get clarity on your pathway to success?

Understanding who you are and what you need will allow your business to thrive! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.

Learn more here:

Learn More
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E#149 Taking Control with Better Planning

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This episode is about taking control with better planning

I’m super on top of planning, and so people tend to come to me as a business coaching or resilience coaching client to get help with getting organised. 

And rather than talk about transformations, today I’d like to talk about four benefits that my clients experience by being better planners in business and life.

Planning is a skill that anyone can learn. So even if you’re not very organised or systematic in the way that you do things, you can learn to improve those things for a calmer, more productive and more satisfying life, that you feel more in control of. 

Let’s get started with those benefits!

In this episode, I’ll talk about 
* Avoiding decision fatigue
* How to feel organised
* How to feel motivated in under 5 minutes

Avoiding Decision Fatigue 

The first benefit of planning is that it circumvents decision fatigue. Here’s what I mean.

If you don’t have a plan, then you have to constantly make decisions about what to do next, all day.

This can lead to you feeling out of control, unclear and disorganised. And the human brain has a limited capacity for decision making each day, so without a plan, you are setting yourself up for what’s called decision fatigue.

Without a plan, by the end of the day, you probably won’t be able to work out how you spent the day, whether you achieved anything, and you will likely feel rushed and stressed, mentally drained and tired.

But let’s look at the alternative – having a plan.

Let’s say you turn up at your desk on Monday morning and you have a plan for the day. You’ve defined in advance what you will do and when, when you will take lunch, and your lunch is organised and in the fridge.

You have a realistic list of tasks to complete, and you get them done easily and on time, so you can knock off work at a reasonable time and without feeling rushed.

Because you’ve planned an hour to yourself after work, you get to exercise or unwind, or whatever you’ve chosen to do then, before transitioning into an evening of dinner, family time and a restful night’s sleep.

It sounds idyllic right? But this is possible with a plan.

A more meaningful, fulfilling life

The second benefit of planning is that you set and achieve goals that are truly meaningful for you – not just goals that you think you should do.

When you take the time to truly consider what you want and how to get it, you will feel more in control, intentional and purposeful, rather than just letting life happen to you.

You are intentionally choosing things that will take you directly on the path to your vision or bigger outcome goals, and you will feel good about moving in the right direction.

You’ll feel more positive, and like you are doing what you’re meant to be doing.

In other words, the act of planning ahead gives you clarity, the chance to make purposeful choices about your direction, and to map out the specific steps to get there.

Feeling organised

I think a lot of the time when people are dissatisfied or feeling chaotic and disorganised, it’s because they’re vague about what they want and why.

For example, let’s say that you decide you want to ‘eat better’ – but that’s as far as you’ve gone. What does that actually mean?

Does it mean that you’ll eat vegetables with every dinner, buy take away only once per week instead of four times, does it mean that you’ll eat carrot sticks instead of chips in the afternoons?

You can see where I’m going. If you’re not specific about the actions you want to take, and if you have no plan to take those actions, then you’ll probably get lost along the way.

The flipside of that is having a plan where you know exactly what you’ll do and when.

Sure you might not feel like doing the specific activity when the time comes, but this is the work of making change – learning to persist anyway.

As long as you define specific actions that you enjoy taking, and/or you have support to make sure they happen, you will feel organised, in control of your life and you will start seeing the results of your actions.

Yes, the results you have today are directly related to the habits you do each day.

Being specific about what those habits are and how and when you will do them, sets the scene for progress and achievement.

Feeling motivated in under 5 minutes

Let’s finish on another positive part of having a plan – the chance to recognise your success.

So few of us actually take the time to recognise how far we’ve come, or what we have achieved, or what we are achieving on the way to our goal. Even being consistent with a habit is an achievement even before the outcome has been realised! 

When any of my clients feel demotivated on a journey of change or lose self-belief, I can help them flip that feeling around in under 5 minutes by simply asking them to walk through all that they have done and achieved so far.

When you have a plan in place and clear specific actions that you are marking off in a diary or list, then it’s easy to visually remind yourself of your progress toward your final goal.

Why would you wait until the end to recognise the final result, when you can enjoy the motivation of recognising your progress along the way, as part of your specific plan?

Having a plan and ticking things off is an easy, quick and a fantastic way to recognise your achievements and build self-belief, which creates the motivation to keep going with your plan and achieve the end result.

Summary

Planning is a powerful tool to feel more positive, uplifted and to achieve what you want in life.

In my experience with business and resilience clients, it is the key to success, happiness and purpose.

As discussed today, when you create a plan to succeed you can enjoy benefits including:

  1. Avoiding decision fatigue
  2. A greater sense of meaning and purpose
  3. Feeling organised, and
  4. Feeling motivated easily and quickly.

If you’d like to hone your planning skills, reach out for a good fit call to see if I can help you to live a more purposeful, satisfied and productive life!

Ready to get clarity on your pathway to success?

Understanding who you are and what you need will allow your business to thrive! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.

Learn more here:

Learn More
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E#141 How to Bust Your Decision Blocks

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This episode is about how to bust your decision blocks

Includes offer to free P2P info session

If you’re struggling with making decisions in your business or your life and you’re feeling overwhelmed and procrastinating then this episode is for you. I want to help you to bust through your decision-making blocks and start taking action so that you can create the business in life that you want and do it your way.

In this episode, I’ll talk about 
* Knowing and identifying decision blockers
* How research can help you bust these blockers
* How planning can help you overcome these blockers

Decision Blockers

I’m currently reading Lisa Sasevic’s book Meant for More. It’s a really inspiring book and I am totally aligned with what she says, she says what I think so eloquently. So I’d like to share some insights from her book in this episode.

Lisa talks about the concept of decision blockers. These are things that stop you from pursuing your dreams. These are the things that keep you stuck in the I’m not good enough or it’s not perfect headspace and prevent you from achieving what you wish for.

As Lisa rightly says, all transformation is preceded by a decision.

In this case we are talking about daily and weekly decisions – the little things – as much as we are talking about the bigger decisions.

Reflect on that for a moment, like I did.

Maybe you’re trying to decide when to officially launch your business.

Maybe you’re trying to choose a colour and font set for your business branding.

Maybe you’re trying to finalise your website.

Maybe you’re finding it hard to commit to a niche.

Maybe you’re trying to decide which CRM to sign up for. 

Maybe you’re trying to figure out whether you need a CRM, a certain email program, or financial package.

Maybe you’re wondering whether you should do some specific training course to help you with your business, or to hire a business coach.

Maybe you’re wondering if this coaching thing is really going to work and if you can commit to stepping away from your job, so that you can transition into your business.

If you’re feeling overwhelmed just listening to this right now, that’s exactly what happens on a daily basis to a lot of people. You can see how this sort of thinking is not very helpful

Now, remember a time that you’ve made a decision about something, and how much clarity, confidence, and certainty about what you’re going to do next. Even if the thing is a little bit scary, at least you are clear and confident about the next steps.

So what gets in the way of making decisions like this and how do you get past that?

Here are some ways to bust common decision blockers, according to Lisa Sasevich and I.

1. Do “Just Enough” Research

Some people do a lot of research before they make a decision. And if you are researching all the time and then never making decisions it means that you are researching probably a bit much.

And while a little bit of research is great to help you make a decision, too much is going to tip you into decision blocking. 

It’s easy to get stuck in analysis paralysis, especially if you are a questioner tenancy or if you lack self confidence.

Here are two things you can do.

Lisa recommends that you tune into what you really want, hear the answer, and take action. 

I recommend that you put a time limit on your research – a hard stop – so you contain it to equip yourself with r ohhh  essential information to make a decision.

2. Stop Seeking Opinions

We’re not talking about market research here. If you are constantly second-guessing what you are creating, wanting to put out there, or wanting to sign up for, then you can ask other people about their experience and opinion to a certain point, but once again it’s easy to go overboard with this.

Just remember that other people can give different perspectives but they have different values, goals, and resources.

So like doing research, it’s important that you put a hard stop on the amount of opinions you seek, and to seek opinions from people who you believe are wise and sound. 

But ultimately, I recommend you use those perspectives to either strengthen your own opinion, or reconsider it. 

Here’s an example. Let’s say you’re thinking about getting a VA for your business. You aren’t quite sure if you want to spend the money or whether it will be worth it. 

So you start asking other people what it’s like to have a VA and what they recommend. Because everybody will have a different VA and for different types of tasks and they will have totally different expectations of their VA compared to you.

Opinions can be a handy but subjective guide – take them as information and not gospel. As the expert in your own life, only you know what you want and need, why, and what your expectations are.

The same goes with software. People often ask me which CRM they should use, which mail program they should use, and I just say do the free trials and see which one works best for you. That’s what I do, because some of the most popular software doesn’t gel with me and my learning style, but you can only know that if you do a trial. 

3. Trust Yourself 

People are often researching and polling and getting opinions because they lack trust in themselves. Remember that you are your best investment. If you want to be light, respected, trusted, and invested in you and you need to do these things for yourself.

Start to trust yourself. Do you research, get opinions, but make your own decisions for your own reasons. 

Know that you will make mistakes along the way, but they can use this to tweak and find tune your decisions to get the best outcome anyway

Nobody else is you. Only you are you. Back yourself, and you will find that other people back you too. 

As you can see, to make decisions easier on yourself, you are going to need to pull back from a few things, and let go of achieving. When you can tap into your courage you will bypass the overwhelm and you can try, and adjust as you go and learn. 

It takes courage to do certain things in your life. And that’s really what we are talking about here.

4. Make a Plan

In my experience, every time you get decision fatigue and feel overwhelmed, you can get past that by making a plan. 

Even if you plan to make a decision by a certain date, at least that is defining a hard stop.

Plan to spend a certain amount of time doing research. Plan to spend a certain amount of time asking opinions if you need to do that too.

Plan where and when you might do a trial of some sort. 

You will have your next steps mapped out clearly and will know exactly what to do and when. You can even ask for help to get those things done, once you have the steps written out and scheduled.

Summary 

Today, I talked about how easy it is to feel overwhelmed and to become stuck with decisions or taking action. I have discussed four ways to bust common decision blockers, according to Lisa Sasevich and myself.

  1. Do just enough research
  2. Stop seeking opinions 
  3. Trust yourself
  4. Make a plan

For this to work, you’ll need to take action.

You might like to write out these four steps, as a reminder of what to do and how to do it. You might like to put in place a timeslot every week to make a plan for things that you need to make decisions on that week.

Also, you might like to create some sort of a decision matrix to help you make decisions and take action in the moment. 

Ready to get clarity on your pathway to success?

Understanding who you are and what you need will allow your business to thrive! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.

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