How to Write a Magnetic ‘About Me’ Story

My husband and I talked about the consequences. He would have to be the main income earner, and on top of that, I would be relying on him for more emotional support. 

We would have to decide whether we really wanted kids badly enough to go through with these massive changes and this uncertainty.”  

Notice in this example, I am talking about that initial stage of diagnosis and talking about things that the reader with this problem might be going through. The reader who relates to this would be thinking – YES – this person gets it! 

This part helps the reader connect with their version of the problem, and to weigh up how big of a problem something is for them right now.  

Is the reader going through this too, and are they ready to make a decision? 

(3) Describing the turning point  

Whenever there is a problem that someone is facing, they weigh up the pros and cons of change and before deciding what to do, as we heard in that last point.  

Humans are driven to avoid pain, so when there are more benefits to change than not, it creates the motivation to act and seek help. 

Describing the decision-making and action in detail – what you realised, what was decided, how it felt and what the next steps were – helps your reader to make their own decision, and get some ideas on what getting started might look like. 

It also gives them ‘permission’ to ask for help. After all, if a competent role model like you sought help – then the reader might be able to do it too! 

On the other hand, what happens if you were to write about how you did it all yourself? It might be off-putting for the reader. They might feel that it’s too hard, or they’re not good enough to do it themselves!  

If you manage to weave in the importance and value of getting support, it could help the reader to find the courage to reach out to you.  This is important from a marketing perspective (not so much the resonance of the story itself). 

For example: 

“Being undecided was an excruciating place to be. We needed to make a decision one way or the other, and we both felt so much pressure to choose the right option – but we had no idea what it was! We had so many unanswered questions. 

How would we pay for the expensive treatment? 

Were we up for this, financially and emotionally?  

Could our marriage handle it?  

Or could we face a life without kids? 

What would that look like? 

As our next specialist appointment drew nearer, we decided to go for it. But it would be hard on our own and between specialist visits. I would need to make sure I was doing everything possible to make my body healthy and better equipped to handle potential pregnancy. 

My specialist recommended a health coach who specialised in optimising health for women trying to fall pregnant.  

She was amazing – not just in helping me be consistent with positive habits like eating well and exercising safely, but also with the emotional support I needed. She helped me to set boundaries at work so I could finish earlier, get more rest, and also accept that I needed to slow down! 

I have achieved so much in so many areas of my life, but without the support of my coach and the community she offered, I would have truly struggled with so many things. 

Notice in this example, I am talking about the fear and questions, the process for getting support, and how the support benefitted the person.  

This part helps the reader to understand that help is available, and how it helps them get through this situation. It helps to generate hope and optimism, relief and other positive emotions. 

(4) Amplifying the outcome  

Change is hard, and it is often a struggle. It requires focus, dedication and persistence, and to set time aside. 

A person will only go through that if there is a reward at the end – and if it’s the reward they want. 

Your ability to articulate that clearly, at the end of your About Me story, is essential for helping someone feel ready, willing and able to change – and that you are the right person to help them. 

If your reasons and benefits are the same as theirs, they will likely reach out to you for help. 

For example: 

“Fast forward two years, and we have an amazing little girl who is healthy and happy. We managed to fall pregnant on the second round of treatment, and my coach was invaluable in helping me keep my physical and mental health in check.  

I went on to study Health and Wellness Coaching because I wanted to help women like me who were taking that leap of faith, to do so with their best foot forward. 

And even though I’m a qualified coach now with a Professional Certificate of Health and Wellness Coaching, I still check in with my coach every 2 – 3 months. I am healthier than I’ve ever been, thanks to her ongoing support. 

Right now, she is that objective, non-judgemental person who helps me to navigate the challenges and the joys of raising a baby while running my business. She helps me make better decisions and to be consistent with the habits that keep me healthy and happy.

I have been working with my own clients for 12 months now and am so excited to be doing this important work. 

I am so excited and relieved that things worked out. Finally, we got the family we wanted, and we were even talking about baby number 2! For us, making this decision was the best thing we’ve ever done. 

If you are reading this story and going through this right now – please take your time to think about all the angles of your decision. 

And if you have taken that deep breath and decided to go for it – please know that there are people who can support you and help you through it, regardless of the outcome.”  

This part fast forwards to the joy and reinforces the benefits and importance of getting help. It speaks to what’s possible, helps them to connect with the desired outcome, whether you are the right person, and once again, to work out if they are ready, willing and able to do the work.