I’m going to share a simple secret with you.
I’m going to share the story of how to do market research, why it’s so important, and how it helps you to understand your niche, feel totally clear about what you do, and confident to promote yourself. It is 100% free, and it’s low risk.
So what are you waiting for?
This is the tool that can rocket fuel your business. Let’s explore market research. Now you might have heard the word market research come out of my mouth and gone.
Boring Is that all?
But let me just say it’s a super powerful tool.
So what is macro research?
Well, it’s simply asking coaching style questions of people in your niche to find out what they want? what they need? what they like? what they don’t like? how they feel? and those sorts of things. You’re looking for those emotional highs and emotional lows to get the truly most important things they want. And the things they really don’t want.
If you really want to understand how they feel and capture their exact words. This method is going to give you so much information. And most people in business, don’t do market research or don’t do enough of it. But let’s face it, as a coach, you know that your clients are the experts in their own lives.
If you’re truly a coach, then you’re going to do market research, it totally makes sense. You don’t know exactly what they want and need using their words. And you need to be able to market and advertise your services in a way that captures their attention. So you have to use their language for that. I’ve been doing some market research lately for a role I have with philia medical device company. And it’s been super insightful. And I thought why not do an episode on this exact thing so that you can enjoy the benefits too. I want to share some key lessons with you so that you’re really clear on what to do and how it works.
Let’s talk about how market research actually works. It’s a no strings attached conversation. It’s a coaching style. And you’re speaking to people who are in your niche, not just anybody, but people who you think you might like to work with on a specific type of problem. So that could mean that you’re talking to friends or family or colleagues who are in the right age group, the right demographic, the right profession, maybe they have the right character traits or a similar sort of problem.
You need to start to narrow it down a bit and capture those same sorts of people. Start listening to find out how.
Understanding who you are and what you need will allow your business to thrive! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.
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