This podcast is about how to become known for what you do in your area. I share my own experience about how I relocated to a regional community, how I became known, and the one thing I had to do to gain traction.
These are the things I did to become known in the first 3 months in a new area.
You can do these even if you are not moving!
Without specificity you risk being vanilla and not standing out.
I used these things to get known – and I did.
BUT it was only when I niched down that I got traction.
I built a specific program around weight loss called downsizeme. When you have a name that is specific and clear, with a specific set of three pillars to create a specific result, then people know exactly what you do.
From there things began to fall into place.
I ran a pilot program, which is where you offer your product for free or at a reduced rate. Participants know that you are testing it so they are very forgiving of any mistakes, and are willing to give feedback to get what they want. It was a great success, and the participants told their friends about it, so publicity took care of itself.
I also consulted with a local doctor about the process, and suddenly I was communicating clearly about who I helped and how. All of the connections made prior to this began to make sense and became an integral foundation of the career path I was building.
The same sorts of stories can apply everywhere – online, or in your existing community – talk about a strong point and find your tribe.
Get out there and get known, build a profile for something. Then you need to talk about that something over and over. Without that specificity you risk being vanilla and not standing out.
Let your community know who you are are what you do! If you’re truly ready to break old habits and get out of the rut I encourage you to check out the Habitology membership.
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